Bitesize Marketing is currently working with a number of small businesses and we wanted to share with you 10 customer marketing tips:
1. Capture (and backup) all your customer data. Here include name, postal address, email, service purchased, birthday and communication preference (email, post, phone etc..)
2. Analyse and segment your data. Group customers with similar characteristics together and think about what programmes you can send each segment where you can offer them additional products/services
3. keep communicating with your customers- every 6 weeks try and touch them with an email, letter and/or phone call (here remember what they’ve told you and their communication preference) when you do communicate be interesting
4. Speak to your customers and find out what they like, what they don’t like and what they want. You should also think about conducting a survey once a year where customers can fill in a form (paper or online some great free tools out there including survey monkey http://www.surveymonkey.com/) Offer an incentive to encourage response
5. create a customer loyalty programme where you reward repeat businesses and encourage your current customers to become brand advocates (and recommend others to you)
6. send your customers birthday and Xmas cards – you will be surprised how little things can go along way
7. If you have a blog on your website add articles and topics of interest and ask your customers to comment. If you don’t have a blog they try Google Word Press it’s free and easy to use
8. Create customer references and case studies to show other customers and new businesses where you have helped your customers! this is powerful marketing as your customers are doing it for you
9. offer exclusive events for your customers only- they will feel important and rewarded (obviously how you do this will depend on your service/offering)
10. the most important thing is to listen to your customers- seek feedback and stay dynamic
Remember is costs 6 times more to get a new customer than to keep an existing customer. Treat all your customers like Kings and they will in return stay loyal.
Archive for November, 2009
10 Customer Marketing Tips for a Small Business
Monday, November 16th, 2009NEW SERVICE TO BE LAUNCHED ON 20th NOVEMBER ‘Bitesize SEO’
Wednesday, November 4th, 2009Search Engine Optimisation (SEO) in a nutshell means ensuring that your website is easily found by users on search engines such as Google, Bing and yahoo. No longer is having a website enough- you need to ensure your site is found!
Lisa has partnered with Paris Well (technical whizz) and Andy Pond (expert designer) to develop a packaged solution that provides small businesses with everything they need to ensure they have a professional website that is fully optimised.
This new service is called Bitesize SEO and will be launched on the 20th November at the Women Mean Business Conference in Reading.
Included in the package is the development of your messaging strategy and copy for your website, your logo reviewed/designed and your site designed as well as the technical piece surrounding on page optimisation and the creation of 30-50 backlinks (this is your secret weapon in being found online)
To find out more about this service please contact lisa
Happy surfing
Bitesize Marketing Presenting, Web site Hide and Seek- make sure you’re found!
Wednesday, November 4th, 2009On November 20th 2009 at Madejski Stadium there will be a ‘Women mean business’ conference.
This event will bring together women who are already running their own businesses. The event is a great way to network, share ideas and also learn from the free seminars.
Lisa Archer, Owner of Bitesize Marketing, will be presenting on SEO. During this session Lisa will provide you with practical tips and advice on Search Engine Optimisation (SEO) which is fast becoming one of the most powerful strategies to drive new business.
For more information on this conference and to register your interest for Lisa’s presentation please visit www.wmbreading.co.uk
