Bitesize Marketing

3 Companies live with Bitesize SEO

admin — Thu, 21 Oct 2010 14:55:00 +0000

Bitesize SEO was launched just under a year ago and since then 3 clients have benefitted from this service.

Bitesize SEO is a packaged solution that provides small businesses with everything they need to ensure they have a professional website that is fully optimised.  (found by people performing searches online)

Included in the package is:

Brand Identity including brand guidelines and logo creation
Research report based on your market, competitors and opportunity for your business
Messaging strategy and all your website copy (in the correct style and tone so it accurately reflects your brand)
6 page website (not template based so bespoke design)
Creation of word press blog customized to your site design
On and off page site optimisation (10 keywords/phrases and 200 plus backinks)

Customers who have benefited from this service include:

Tucci’s Kitchen: http://www.tucciskitchen.com

Engage Recruitment: http://www.engagerecruit.co.uk/

County Blinds and Awnings: http://www.cbanda.com/

to find out how Bitesize Marketing can help you please contact Lisa J

Vital Statistic for B2B Marketers

admin — Fri, 11 Jun 2010 12:12:57 +0000

Check out this excellent video. http://ht.ly/1WG3j. I love it!!

Social Media Success- Wiggly Wigglers

admin — Tue, 16 Mar 2010 13:16:24 +0000

With so much press on social media and so many how to guides sometimes its hard to know where to start. It also reminds me of a very popular phrase ‘tell me and I’ll forget, show me and I’ll remember and involve me and I’ll understand’

So in my attempt to ’show you’ I am going to use a success story which I can come across today.

Wiggly Wigglers is farming and gardening co with 18 employees. Wiggly Wigglers has harnessed the power of social media. Building on its mission for the public to embrace sustainable gardening practices, the company produces weekly podcasts which have led to press coverage around the world, increased sales and an 80% reduction in advertising costs. the company also posts ‘how to’ videos on its website and on youtube, while Wiggly Wigglers’ pages on Facebook and twitter are followed by more than 1,600 people.

What an amazing case study. Rest assured that social media is not a phase but is a phenomenon that changes everything. This is a powerful way to engage with the market and will be even more powerful in the future.

Measuring Social Media

admin — Sun, 07 Mar 2010 23:36:28 +0000

With all aspects of marketing the return on investment (ROI) is key and social media marketing is no exception. There are no hard and fast rules of what to measure and over time you will create your own success metrics. Measuring social media will also provide you invaluable insight into where traffic is coming from and what the most popular networks, blogs and forums are allowing you to focus your efforts on where to engage in conversation.
Here are some tools to get you started on measuring social media:
• Set up Google Alerts. Google Alerts are free email updates from Google search results about any topic you’re interested in tracking. Anytime Google adds something to its index that mentions the terms you are tracking you will receive an immediate email notification with a link to that item. Alerts can be set up for web, blog, news, video, or group searches. This could include:
o Your keywords/phrases
o Your competitors
• Review the results in your web analytics data. You could use Google Analytics. Google Analytics is a free tool from Google that provides detailed and very useful information about your website traffic and the effectiveness of your marketing efforts. When you run social media campaigns, you can attach tracking tags to those campaigns so that we can properly monitor them in Google Analytics. You will also know which sites are sending traffic to your site.
• Search Twitter. You currently can search Twitter for real-time results. One easy way to monitor conversations about your company is to search for your company’s name. You can also use Twitter clients like TweetDeck or Seesmic to save searches and monitor in real-time whenever someone uses a specific word or phrase in a tweet.
• Use BackType, which is a real-time search engine that indexes online conversations in thousands of blogs and social networks. This will allow you to keep up-to-date with conversations in blogs and respond to posts about your business

Marketing Back to Basics- Slides Available

admin — Sun, 07 Mar 2010 11:43:21 +0000

Many thanks for everyone who attended my seminar at the Bracknell Business Expo on the 3rd March 2010. It was great to see a full house and people standing at the back.

Many attendees asked for my slides so I’ve uploaded these and you can access them by clicking here http://www.slideshare.net/BitesizeMarketing/marketing-back-to-basics

I would love to hear your thoughts on the seminar and any future content that you would like me to present on.

many thanks

Lisa

Bitesize Marketing Presenting ‘Marketing Back To Basics’

admin — Tue, 26 Jan 2010 18:40:06 +0000

On Wednesday 3rd March 2010 at Blue Mountain Golf and Conference Centre there will be a conference entitled, ‘Bracknell and Berkshire Business Expo’

This event will bring together local businesses and is a great way to network, share ideas and also learn from the education seminars.

Lisa Archer, owner of Bitesize Marketing, will be one of the experts who will be presenting on ‘Marketing Back to Basics’. During this session Lisa will provide you with 10 key marketing steps to ensure your marketing works.

The Ten Key Steps For Marketing Success are:
1. Know your market and your stakeholders
2. Understand and monitor your competitors
3. Set SMART objectives for your business and then marketing
4. Develop and execute the right strategy for your organisation
5. Get your messaging right
6. Tailor your marketing- Don’t adopt a one size fits all approach
7. Embrace new marketing techniques including SEO, SEM and social media
8. True power comes from integration
9. Measure and monitor all your marketing
10. Constantly review, learn adapt and change

For more information on this conference and to register your interest for Lisa’s presentation please visit
http://www.bracknellbusinessexpo.com/seminars.php

10 Customer Marketing Tips for a Small Business

admin — Mon, 16 Nov 2009 15:05:01 +0000

Bitesize Marketing is currently working with a number of small businesses and we wanted to share with you 10 customer marketing tips:
1. Capture (and backup) all your customer data. Here include name, postal address, email, service purchased, birthday and communication preference (email, post, phone etc..)
2. Analyse and segment your data. Group customers with similar characteristics together and think about what programmes you can send each segment where you can offer them additional products/services
3. keep communicating with your customers- every 6 weeks try and touch them with an email, letter and/or phone call (here remember what they’ve told you and their communication preference) when you do communicate be interesting
4. Speak to your customers and find out what they like, what they don’t like and what they want. You should also think about conducting a survey once a year where customers can fill in a form (paper or online some great free tools out there including survey monkey http://www.surveymonkey.com/) Offer an incentive to encourage response
5. create a customer loyalty programme where you reward repeat businesses and encourage your current customers to become brand advocates (and recommend others to you)
6. send your customers birthday and Xmas cards – you will be surprised how little things can go along way
7. If you have a blog on your website add articles and topics of interest and ask your customers to comment. If you don’t have a blog they try Google Word Press it’s free and easy to use
8. Create customer references and case studies to show other customers and new businesses where you have helped your customers! this is powerful marketing as your customers are doing it for you
9. offer exclusive events for your customers only- they will feel important and rewarded (obviously how you do this will depend on your service/offering)
10. the most important thing is to listen to your customers- seek feedback and stay dynamic
Remember is costs 6 times more to get a new customer than to keep an existing customer. Treat all your customers like Kings and they will in return stay loyal.

NEW SERVICE TO BE LAUNCHED ON 20th NOVEMBER ‘Bitesize SEO’

admin — Wed, 04 Nov 2009 11:31:34 +0000

Search Engine Optimisation (SEO) in a nutshell means ensuring that your website is easily found by users on search engines such as Google, Bing and yahoo. No longer is having a website enough- you need to ensure your site is found!
Lisa has partnered with Paris Well (technical whizz) and Andy Pond (expert designer) to develop a packaged solution that provides small businesses with everything they need to ensure they have a professional website that is fully optimised.
This new service is called Bitesize SEO and will be launched on the 20th November at the Women Mean Business Conference in Reading.
Included in the package is the development of your messaging strategy and copy for your website, your logo reviewed/designed and your site designed as well as the technical piece surrounding on page optimisation and the creation of 30-50 backlinks (this is your secret weapon in being found online)

To find out more about this service please contact lisa 

Happy surfing

Bitesize Marketing Presenting, Web site Hide and Seek- make sure you’re found!

admin — Wed, 04 Nov 2009 11:12:32 +0000

On November 20th 2009 at Madejski Stadium there will be a ‘Women mean business’ conference.

This event will bring together women who are already running their own businesses. The event is a great way to network, share ideas and also learn from the free seminars.

Lisa Archer, Owner of Bitesize Marketing, will be presenting on SEO. During this session Lisa will provide you with practical tips and advice on Search Engine Optimisation (SEO) which is fast becoming one of the most powerful strategies to drive new business.

For more information on this conference and to register your interest for Lisa’s presentation please visit www.wmbreading.co.uk

Seven Social Media Marketing Tips

admin — Tue, 14 Apr 2009 17:42:23 +0000

To tweet or not to tweet is just one of the latest conundrums to challenge even the most astute marketer. If you are struggling to keep abreast of all the latest buzz terms and most importantly understand how you can successfully develop a social media marketing strategy for your company then this article is for you.

Before we go any further lets get one thing straight. Social media marketing is NOT just a medium it’s a fundamental shift in the way we communicate. Brands need to stop controlling communication and instead engage in a constant dialogue with their target community. Get it right and the rewards are immense get it wrong and the risk are even greater.

To help ensure you are on the right path for success I have created 7 top tips for social marketing

1. Research your customers- The first step is to map out where your customers/potential customers are online. What networks and forums do they belong? What blogs do they write and/or contribute to?

2. Listen hard- Your listening skills are crucial to understand your customers. What are they saying and what are they interested in and what are they not? You will also uncover invaluable information on their drivers and key challenges. Monitor key blogs, social networks and RSS feeds. Take note of your you key influencers within the communities- these are made up of the most active online individuals.

3. Monitor your competition- Research your top five competitors to find out what groups they have created and the groups they have contributed to. What are they adding to the discussion? Are the liked? Are people interested in what they have to say? Do they have a blog and is it updated regularly? You can glean so much intelligence from what your competitors are doing right and equally what they are doing wrong.

4. Be open- You must encourage people to engage in a dialogue with you. You need to deal with your customers in public. Remember that only a handful of your customers are going to want to talk to you but how you handle those that do influence everyone else. All your customers and potential customers will want to know that your organisation encourages customer feedback (positive and negative) and listens then responds. Create a customer forum and ensure you dedicate a resource that focuses on prompt responses.

5. Add value to be accepted- You don’t want to be a virtual “room filler” watching conversations take place. You want to be engaging, interesting and thought provoking. Here you need to let your creative juices flow. Focus your energy on creating content that is relevant, topical and freely available and at all costs avoid putting barriers around your content.

6. Be patient –You need to adopt a long term view on social media marketing. You must dedicate resource(s) to online communities and ensure you are regularly contributing and adding fresh content. By integrating social media marketing into other elements are your marketing mix you are far more likely to drive awareness of your brand and be perceived a key player within your market.

7. Measure- With all aspects of marketing the return on investment (ROI) is key and social media marketing is no exception. There are no hard and fast rules of what to measure and over time you will create your own success metrics. Here are a few I’ve created to get you started.

· Capture your unique site visitors (daily and weekly)

· Record the nature feedback your customers give you

· The number of conversations you start and those you contribute to, the nature of the conversation and the thread popularity

· Number of back links you add

Social media marketing is not an exact science however used effectively you can reap huge rewards.

Good luck and happy networking

Lisa

References:

Chapman, T., 2009. Communities are not a right- they are a privilege. B2B Magazine, April 09. P43

Five things your brand should ask about social media in 2009, Fresh Networks Blog, December 2008 http://blog.freshnetworks.com/2008/12/five-things-your-brand-should-ask-about-social-media-in-2009/

Five ways to engage your customers in 2009, Fresh Networks Blog, December 2008 http://blog.freshnetworks.com/2008/12/five-ways-to-engage-your-customers-in-2009

Fleet, D., 2008. Success Beckons the Social Media-Driven Enterprise. http://www.socialmediatoday.com/SMC/62704

Meadows-Klue, D. 2009. Getting social media marketing to deliver real business results
Technology for Marketing and Advertising Event, February 2009. http://www.seminarstreams.com/TFM&A-keynotes.asp