With so much press on social media and so many how to guides sometimes its hard to know where to start. It also reminds me of a very popular phrase ‘tell me and I’ll forget, show me and I’ll remember and involve me and I’ll understand’
So in my attempt to ’show you’ I am going to use a success story which I can come across today.
Wiggly Wigglers is farming and gardening co with 18 employees. Wiggly Wigglers has harnessed the power of social media. Building on its mission for the public to embrace sustainable gardening practices, the company produces weekly podcasts which have led to press coverage around the world, increased sales and an 80% reduction in advertising costs. the company also posts ‘how to’ videos on its website and on youtube, while Wiggly Wigglers’ pages on Facebook and twitter are followed by more than 1,600 people.
What an amazing case study. Rest assured that social media is not a phase but is a phenomenon that changes everything. This is a powerful way to engage with the market and will be even more powerful in the future.